Relationship between The Business Environment And Business Strategy

Hi,

As laymen, we know very little about business terms. However, when I started working in the marketing department of a large firm, I got to know about several such terms and how they affected the company. So, recently, I was asked to prepare the marketing strategy and was told to study the business environment first. I was not sure why I needed to do that if I knew my target audience. It was then that I realised that the strategy needs to be based on the internal and external business environment. This is because the business gets directly affected by it. I am sharing an article to explain this.    

https://www.business2sell.com.au/blogs/evaluation/relationship-between-the-business-environment-and-business-strate